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How to Differentiate Your Jewelry Business
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Introduction and Strategic Concepts
Are You Ready to Different...
Goals and Objectives
Reading: The Two Most Stra...
Strategic vs Operational Q...
Worksheet: Strategic vs Op...
Report: Strategic Question...
Done with Section 1!
Differentiation and Competitive Advantage
Strategic Thinking: Busine...
Understanding Differentiat...
Quiz: Differentiation and ...
Competitive Factors
Worksheet: Competitive Fac...
Report: Competitive Factor...
What is Your Business Prop...
Overview: Business Proposi...
Customer Intimacy and Othe...
Business Proposition: The ...
Review: Business Propositi...
Woo hoo! Done with Section...
Competitive Analysis and Strategy
Introduction to Competitiv...
Deep Dive: Competitive Ana...
Instructions: Competitive ...
Brainstorming: Competitive...
Exercise: How Well Needs A...
Exercise: Cost and Value
Exercise: Competitive Elem...
Submit: Competitive Elemen...
One More Section Down!
Create Your Recipe for Success
Introduction to BASE™ Stra...
BASE™ Elements Worksheet
Choosing Strategic Attribu...
Exercise: Choose Your Stra...
Submit: Strategic Attribut...
Reading: Business Principl...
Submit: Business Principle...
Section 4 Complete!
Customer Acquisition Strategy
Introduction to Customer T...
Create Your Customer Posit...
Submit Customer Positionin...
That's It for Customer Pos...
Product and Service Development
A Reflection on Design
Exercise: Design Reflectio...
Submit Design Reflection
Strategic Principles of Pr...
Quiz: Strategic Product De...
Almost Done!
Tactical Planning and Metrics
Purpose, Vision, and Missi...
Purpose, Vision, and Missi...

Woo hoo! Done with Section 2!
Mark as Completed

Good job! You've completed Section 2. Learning how to think about competitive advantage and business proposition is one of the most challenging aspects of becoming a strong business strategist. If you had to go over the information a few times — or need to go over it again! — please do. Once you master these ideas, it will transform the way you think about business, and will help you maximize the value of every minute you spend.