This lesson shows you where to set your Facebook ad type as a Lead type.
On the next page you will identify the target audience for your ad. This class isn’t about creating audiences in Facebook, so for now we’re just going to say define your audience, then go down to the “Budget & Schedule” section of the page.
Make sure that your Optimization for Ad Delivery is set to “leads.” This ensures that you pay only for actual leads, and not just for clicks. Click CONTINUE at the bottom.